BUSINESS BRANDING

Branding is one of the most important aspect of business, large or small, retail or whole sales. An effective branding strategy give you a major edge in increasing competitive market where your prospect are. It is of important at this point to know what branding is exactly and how it affect small business like yours.

Branding is a very vital and dynamic aspect of your business that spread across multiple view. We shall be focusing here at the design/graphical aspect of branding as it affect your business. 

Who you are should be based to some extent on who your target customers want and need you to be. The foundation of every business brand is the business brand colour, Logo, website, packaging and promotional materials like handbills, catalog, newsletter, complementary card etc. All of which should be integrated in your logo that will communicate your brand.

Your Business Logo

 As small as business logo is, is a powerful icon that distinguish you from the crowd and define your identity. A good choice of logo gives you a consistent image that will enable people to recognise you always both online or in printed materials. Trade marking can help ensure that your distinctive brand image is protected against competitors in your interest. Your brand marketing must connect to and emphasis your brand values across everything you do. Your brand colour should remain the same in all your hard/soft copies materials and even on your online advertisement without alteration or spelling error.

For other tips outside design/graphical branding click Small Business Development Center  and for more graphical tips click LogoYes.com,

Integrate your brand.

 Branding extends to every aspect of your business, how you answer your calls, what you or your sales people wear, your e-mail signature, and website. Just everything that has to do with your business.

• Create a "voice" for your business that reflects your brand. This voice should be applied to all written communication and incorporated in the visual imagery of all materials, online and off.

• Design templates and create brand standards for your marketing materials. Use the same color scheme, logo placement, look and feel throughout. You don't need to be elegant, just be consistent in all your dealings.

Business Bus Branding

• Be consistent. I placed this point last only because it involves all of the above and is the most important tip I can give you. If you can't do this, your attempts at establishing a brand will fail. Stick to your brand colour in all your dealings, do not compromise  for any reason and if you must compromise, rebrand publicly ( that is, your prospects must be carried along during and after rebranding)

If you're a luxury goods firm and you decide to produce a cheaper range, it would be wise to develop a separate brand identity so you don't scare off your established customers. While you can stretch your brand to take advantage of new opportunities, your brand will be damaged if you fail to maintain a consistent focus on your core brand colour and logo.

Business Card

Do you want to grow your business online? Contact us today for your Business branding.
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