BUSINESS BRANDING

Branding is one of the most important aspect of business, large or small, retail or whole sales. An effective branding strategy give you a major edge in increasing competitive market where your prospect are. It is of important at this point to know what branding is exactly and how it affect small business like yours.

Branding is a very vital and dynamic aspect of your business that spread across multiple view. We shall be focusing here at the design/graphical aspect of branding as it affect your business. 

Who you are should be based to some extent on who your target customers want and need you to be. The foundation of every business brand is the business brand colour, Logo, website, packaging and promotional materials like handbills, catalog, newsletter, complementary card etc. All of which should be integrated in your logo that will communicate your brand.

Your Business Logo

 As small as business logo is, is a powerful icon that distinguish you from the crowd and define your identity. A good choice of logo gives you a consistent image that will enable people to recognise you always both online or in printed materials. Trade marking can help ensure that your distinctive brand image is protected against competitors in your interest. Your brand marketing must connect to and emphasis your brand values across everything you do. Your brand colour should remain the same in all your hard/soft copies materials and even on your online advertisement without alteration or spelling error.

For other tips outside design/graphical branding click Small Business Development Center  and for more graphical tips click LogoYes.com,

Integrate your brand.

 Branding extends to every aspect of your business, how you answer your calls, what you or your sales people wear, your e-mail signature, and website. Just everything that has to do with your business.

• Create a "voice" for your business that reflects your brand. This voice should be applied to all written communication and incorporated in the visual imagery of all materials, online and off.

• Design templates and create brand standards for your marketing materials. Use the same color scheme, logo placement, look and feel throughout. You don't need to be elegant, just be consistent in all your dealings.

Business Bus Branding

• Be consistent. I placed this point last only because it involves all of the above and is the most important tip I can give you. If you can't do this, your attempts at establishing a brand will fail. Stick to your brand colour in all your dealings, do not compromise  for any reason and if you must compromise, rebrand publicly ( that is, your prospects must be carried along during and after rebranding)

If you're a luxury goods firm and you decide to produce a cheaper range, it would be wise to develop a separate brand identity so you don't scare off your established customers. While you can stretch your brand to take advantage of new opportunities, your brand will be damaged if you fail to maintain a consistent focus on your core brand colour and logo.

Business Card

Do you want to grow your business online? Contact us today for your Business branding.
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THE INTERNET AND YOUR BUSINESS.

The internet is an online interconnected computer networks that share or circulate information around the network. The present advancement in technology has presented us with diverse form of electronic devices (ranging from Tablet, Laptop, Palm top, Smartphone, PDAs, etc) that are internet enable and this has now reduced dependence on hard copy materials/printed materials (Paper Advertisement, Billboard, poster of all sortetc) Life is gradually shifting towards online services where deluge of information is obtained with convenience when compare to the hard copies materials. For instance, if one desire to know what is happening in his/her surroundings, normally the individual is to go to the vendor and purchase newspaper, but with your electronic device today, be it smartphone, tablet, PCs and what have you, all that you need is to hit your browser right in the comfort of your room or bed and you will be provided with more than you have requested on online.Increase the effectiveness of your advertisement, Print advertising is static, while the web is dynamic and boundless. Once you have a website up and running, let your print advertising include your website address where pictures, text, tables and forms can help you get your message across.

                                        WHY DO YOU NEED A WEBSITE?

 

Website is an online data that is always available to communicates with prospects and customers 24 hours a day, 7 days a week, 365 days a year and present you beyond your locality. With a website, the location of your business is not a barrier to your clients/customers who are spread abroad because your services can be accessed anywhere in the world and you can as well be contacted. You need a website because that is what market youwhere you are absent, your customers can get to know you and your products via your website at their convenience. Your website can be better in a way than passing out your business card catalogue to thousands of people. Having a website is like opening a door and inviting potential customers into your business. So, do not wait and procrastinate any further, expand your reach across the world.

Gathers customer/client feedback, answer questions by using forms and customized email address that suite your business to allow your clients to communicate with you effectively. Whether your website is built for customers or employees, web–based communication and email communication are cost–effective and time–saving devices.Another outstanding benefit of your website is that, it get you found by the search engine like google.com, ask.com, Youtube.com, ebay.com, amazon.cometc. that people use to find what they need. Sells directly at e–commerce can dramatically reduce expensive overhead while delivering a 24/7 ‘sales force’. Even if you don’t sell your product online, your website gives you the opportunity to distinguish your company or organization from the crowd and provide you client easy access to you with 95% confident.

Reaching today’s consumer. Today’s emerging generation has never known life without a digital world of connection. According to statistics, over 78% of the world population are online and if you add the growth of social media (Facebook, Google+, Skype, twitter etc) to that, it becomes evident that without a credible web presence, you don’t exist for an expanding segment of your target market.
The interesting aspect of business today is competition. The sooner you gain a presence on the web, the better it is for you and your business. Your competitors know this too. Increasingly, your clients are making their decisions based on the standard of your website. A useable and engaging website can help to level the playing field between the local and global companies. The advantage you have been on the web cannot be over emphasized and time will definitely fail us to tell you the nitty gritty. You are reading this article now because we are on the web. Join the web today to enlist your business among the global business.
Do you want to grow your business online? Contact us todayfor your website